In 2022, when my brother passed away from cancer, I was overwhelmed by grief and a profound sense of isolation. Amid this emotional turmoil, friends and family offered condolences, sharing their own experiences of loss. Finding solace in realizing others navigated similar pain, I discovered a unifying thread—the shared experience of losing someone dear.
This sparked the idea to create a hoodie, a symbol of our collective emotions. I envisioned a wearable that would express the sentiments we all held towards our lost loved ones: "Forever Missing You." The hoodie marked the beginning, evolving into a line of apparel, all carrying the same heartfelt motive. Each piece aims to unite wearers, offering a connection and comfort in the shared experience of profound loss and enduring love.
My hope is that these garments serve as a reminder that through our individual grief, there exists a community bound by a deep connection to those we've lost, a connection we carry and wear with love always.
- Jordan